What the Heck is Editorial Photography? (And Why You Should Be Shooting It)

What the Heck is Editorial Photography? (And Why You Should Be Shooting It)

Let’s talk about editorial photography! So many people think “fashion” when they hear the word “editorial”, but the genre encompasses so much more than that. In this video, I talk about what editorial photography is, how to shoot and price your editorial work, and why you should consider taking on editorial assignments.

0:00 Intro
0:21 What is Editorial Photography?
0:44 Elements of Shooting Editorial Photography
1:23 Lighting in Editorial Photography
2:42 Pricing Editorial Photography
3:40 Why You Should Be Shooting Editorials

Strobe I use for my editorial work: adorama.rfvk.net/z1Aj7
Reflective umbrella (make sure to get the diffusion material with it): adorama.rfvk.net/00gYL

Gear and Software I Use:

-Fujifilm X-T3: https://amzn.to/2LitxGk
-Zoom H6 External Recorder: https://amzn.to/2XwFknw
-Aputure 120DII (Video Light): https://amzn.to/39kWASh
-Infinite Color Panel: https://www.infinitecolorpanel.com?ref=kevinkleitches
-Pixieset: https://pixieset.com/ref/xEeXwlgkyd
-15-Day Free Trial of Backblaze: https://www.backblaze.com/cloud-backup.html#af9jjr
-PPA ($35 off first year): https://www.ppa.com/join/member-2-member (enter my name as a referring member, Kevin Kleitches)
-Blinkbid: https://app.blinkbid.com/referral/KEVINK10ANNUALPLAN
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Follow Me Online:
Instagram: http://www.instagram.com/kevintitusphoto
Facebook: https://www.facebook.com/kevintitusph…
Blog: https://www.kevinkleitches.com/blog
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DISCLAIMER: This video description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission if you purchase the product (at no cost to you). Thank you for supporting my channel!
#editorialphotography #photographybusiness

21 Comments

  1. @josephsy on October 29, 2024 at 9:03 pm

    thank you for the tips Kevin!

  2. @chynnasjrnl on October 29, 2024 at 9:12 pm

    I am so glad that you clarified on this! Do you mind me asking what made you get into editorial photography?

  3. @RM-nj8nj on October 29, 2024 at 9:12 pm

    Great video. You mentioned licensing your photo(s). Would like to know more on what is involved and what is needed in this business transaction. Thanks again for sharing your knowledge.

  4. @CodyScott on October 29, 2024 at 9:13 pm

    So helpful!

  5. @lonniepaulson7031 on October 29, 2024 at 9:18 pm

    It is hard to find anything on You Tube about editorial photography. Thanks for being here. I want to see more videos on editorial photography.

  6. @mauricemelvinimages2875 on October 29, 2024 at 9:22 pm

    Thanks for breaking it down👊🏾👊🏾

  7. @DanielMontenegro140982 on October 29, 2024 at 9:24 pm

    Great video and definitely useful tips. Some feedback here: I felt distracted by your voice in stereo, panning from one side to the other. Anyways, cool stuff, thanks for sharing your experience! =P

  8. @pauljerielcanon4992 on October 29, 2024 at 9:28 pm

    I am an aspiring Editorial Photographer, but I do not own a camera at the moment. I plan to save for a good if not best camera I can purchase. What do you guys think should I buy? What kind or brand of camera? I am a freshman college student and the camera price here in my country is quite costly. Need your tips about this.

  9. @oddfarmer7319 on October 29, 2024 at 9:28 pm

    How do you go about licensing? I really don’t want to mess up

  10. @sergioquintana0 on October 29, 2024 at 9:28 pm

    what kind on lenses do you use for the photos you show on this video?

  11. @utkuyazici5504 on October 29, 2024 at 9:29 pm

    Thank you, very beneficial

  12. @mroblige1018 on October 29, 2024 at 9:29 pm

    Yup got me a 7′ umbrella

  13. @DarlingtonSheriff on October 29, 2024 at 9:30 pm

    Thank you for the insights king 😍

  14. @alexmauriciio on October 29, 2024 at 9:33 pm

    Thank you! I’m currently watching this before a test shoot. I’ve recently been using a speed lite and I’m lovin it. I’m currently building my portfolio. I want to come back to this video a year in and see how I’m doing.. thank you

  15. @nomadcompany on October 29, 2024 at 9:36 pm

    Can I ask roughly how much a license was worth?Ball park?

  16. @Mark-ql5ni on October 29, 2024 at 9:41 pm

    Great video Kevin! I’ve been interested in shooting Editorial, I’m just starting out & trying to build my portfolio. If I don’t want to shoot Fashion but wanted to do photo story editorials for example like the runner you shot — Would you suggest I do some personal projects? I was considering I’d reach out to businesses/artists/people and pitch them on it? I don’t want to do free work but if it’s to build out my portfolio / gain experience and the client knows it’s a one-time deal, it would be more of a barter – like how fashion test shoots are ‘time for photos’. Anyway, enjoying your content and looking forward to your future videos.

  17. @MrStewartgamer on October 29, 2024 at 9:42 pm

    I’m not huge on college education. Though I love to tell stories, do you think college education is preferred by magazines? Or can I get by with experience? Thanks!

  18. @chordnificentcovers9627 on October 29, 2024 at 9:44 pm

    Great video bro well explained

  19. @kevintitus on October 29, 2024 at 9:50 pm

    How many times did I say the word "editorial" in this video? 🤔

  20. @ryanjones9103 on October 29, 2024 at 9:56 pm

    if i don’t put works on social media, where should i put them? send them to the editors?

  21. @jimjimgl3 on October 29, 2024 at 9:59 pm

    As a person long in the photo game (director of photography in publishing in NYC and then a commercial shooter since 2000) I’d like to give my idea of what editorial means or used to mean actually. Editorial meant shooting for a magazine. Usually the photographer was given more free reign creatively (and less fee) than shooting for a commercial client. Often it would be you and the crew but not uncommon for no magazine staff to be along. When I was a director of photography I’d hire a photographer, give him or her the shoot outline or shape of the job and then just pray and hope that when I opened the box of prints it would be a spectacular shoot. If the subject of a shoot was a celebrity then staff would go but the shoot style was usually decided before hand by input from the photographer and discussions between me and the creative director and the photographer. Covers would always have staff on hand. When I first began shooting I did a ton of magazine work but as magazines faded away I turned to shooting almost exclusively commercial. I think "editorial" is usually the way to think when creating your portfolio or viewpoint but it certainly won’t pay the bills. The goal is to find clients that like your editorial work and then hire you for commercial…

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